So what went into making “Dior” a global smash? However, in a call with GQ, Steven Victor makes a case for why one nomination isn’t enough, gives his perspective of the 2021 rap nominations overall and shares gems from his journey with a star who died way too soon. It’s a well-deserved honor for a song that only grew in commercial and cultural relevance this year despite its 2019 release. This week brought another posthumous honor for Pop Smoke: a 2021 Grammy nomination for “Dior” as Best Rap Song. It dropped this past July (with a Virgil Abloh-designed cover), went platinum, and became the first posthumous debut album to top the charts. Pop had built a relationship with 50 Cent before his death, and the rap veteran finished Pop’s LP, Shoot For The Stars, Aim For The Moon. And just as Pop Smoke’s career took off, his life was tragically cut short in February 2020, when he was shot and killed during a home invasion in Hollywood Hills. That catapulted the burgeoning Brooklyn drill scene-a blend of violent, nihilistic, Chicago-born rap with rumbling production from producers in the U.K.-to a nationwide audience. His instincts were right: the smoky-voiced rapper’s boisterous anthems, “Dior” and “Welcome To The Party,” took over NYC in 2019. That pedigree explains why, within hours of meeting Pop Smoke, Victor knew he was going to be a star. Music, working as executive VP and head of A&R at Def Jam, and currently carrying a trio of titles: senior vice-president of A&R at Universal Music Group, founder of the label Victor Victor Worldwide, and manager of Pusha-T and The-Dream through his William Victor Management Group. The record executive’s accomplished career includes running Kanye West’s label G.O.O.D. Steven Victor knows a thing or two about greatness in the music industry.
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